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Why won’t location-based networks grow?
Loopt — perhaps the largest location-based social network, a network that uses your location to recommend places to go and inform you of friends around you — announced the acquisition of GraffitiGEO this week. Several industry observers and researchers are raving about the potential of location-based social networks for businesses and advertising. “Context awareness is [...]
Jan 10th, 2011 | Filed under NewsTags: Acquisition, Advertisers, Apps, Behavioral Concerns, Businessweek, Context Awareness, Critical Mass, Facebook Friends, Gmail, Industry Experts, Industry Observers, Institute Of Technology, Iphone, Massachusetts Institute Of Technology, Necessary Technology, One Million, Rounding Error, Social Contexts, Social Networks, Technology Researcher